Elle vu is my own passion project that I have been working on since 2016. The clothing brand is a tribute to my own textile heritage and primarily to my grandmother Elvy who introduced me to crafts and creation.

During 2023 and 2024, I worked primarily on a re-branding of the brand to Scandinavian nature and a sustainable lifestyle, and in September 2024 I launched the new identity with a new logo including a graphic profile, webshop, a completely new design & imagery and a capsule collection with elevated basics, locally and small-scale made entirely from dead stock fabrics in natural materials.