Brief: Relaunch Sandwalls brewery by creating a new visual identity, product design and campaign. The assignment includes a new logo and color palette, design of three beer cans, and a campaign with both billboards and digital material for Instagram. Sandwalls is a historic beer brand from Borås that is now being relaunched with a focus on non-alcoholic beers and the goal is to establish the brand as a modern microbrewery for the target group 20–35 years old, with strong local roots and a clear position in the growing 0% market.

 

My interpretation: I wanted to let Sandwall's history carry over into the present, without it controlling the entire expression. That's why I created Elsa Sandwall, a fictional heiress who takes her great-grandfather's brewery forward with her own take.

 

With the craftsmanship, warmth and local roots as a foundation, I added a more experimental and playful side. Together, this shaped the brand personality of the kind rebel, which was followed all the way from identity and packaging design to a campaign that challenges the image that alcohol-free is boring.